The Best UK TikTok Creators for Your Influencer Marketing Campaign
Influencer marketing is a successful marketing strategy that has been embraced by marketers and sales teams for several years now. This approach is relatable and authentic, making it a great way to raise brand awareness and advocacy among audiences. It also helps to convince prospects and generate quality traffic. On TikTok, influencer marketing is massive, with over 1.5 billion active users globally, including 15 million in the UK. This number is justification enough why you need to build a special relationship with UK TikTok creators and the TikTok marketing agencies they work with.
Interesting Facts About TikTok
TikTok is the most popular app in the UK, with over 15 million active users, an astounding increase of more than 2 million from the previous year. Additionally, millennials (48% UK) find influencer marketing authentic compared to other methods of marketing, like advertising.
The average TikTok user in the UK spends 60 minutes on the app daily, and 60% of millennials have made a buying decision based on influencer recommendations. Influencer marketing is a billion-pound industry worth 12.7 billion pounds globally. Approximately 38% of brands allocate an estimated 10-12% of their marketing budgets to influencer marketing.
Why Work with a TikTok Influencer Marketing Agency?
Investing in TikTok creators is worth the investment, with an influencer marketing ROI of 11X compared to other digital channels. However, it would help if you considered working with a reputable influencer marketing agency that already has the connections, know-how, and experience in getting the best out of TikTok creators and TikTok ads.
Top UK TikTok Creators in the Fashion Industry
If you are looking to work with TikTok creators, then this list of UK TikTok creators will inspire you. The topic has been broken into a number of sub-niches, including fashion, gaming, finance, and others.
Top Belgian Influencers You Need to Follow
Belgium is home to some of the most inspiring influencers who use their platforms to share their passion for travel, lifestyle, fashion, humor, and more. These influencers have garnered a huge following on social media and continue to inspire and influence their audiences. Here are the top Belgian influencers you need to follow:
1. Louis Powell (@youngmanpowell), a London-based UK TikTok Creator
Louis Powell is a popular UK TikTok creator and model based in London. He shot to fame during the start of the pandemic by posting basic outfit videos to break the boredom of in-house restrictions. He sought to improve his posts by injecting creativity and has since evolved into posting fashion-related videos. Fans love his catwalk strut, which has become his symbol.
2. Violet Ezedimora (@violetezedimora)
Violet Ezedimora is a daring fashion TikTok creator in the United Kingdom. She is uninhibited and ready to try out new looks that startle others. She is renowned for her incredible attitude, adorable smile, good appearance, and sense of style. Ezedimora has a significant impact on the worldwide fashion sector and enjoys creating TikTok videos.
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3. Ambika Dhir (@ambikadhr)
Ambika Dhir is one of the most popular UK TikTok creators in the fashion industry. She has a long history of engaging with fashion, and her videos cover a wide range of topics, including beauty, fashion, and lifestyle. Ambika has a unique style that sets her apart from the rest. Her bubbly personality and genuine love for fashion make her an excellent choice for any fashion campaign.
Sports and Entertainment UK TikTok Creators
4. Saj (@saj_092)
Saj is a sports and entertainment creator that became famous during the pandemic by posting soccer-related videos on TikTok. With more than 158,000 followers and an engagement rate of 9.97%, Saj has become a household name, particularly when it comes to soccer and entertainment news.
5. Steven McKell (@stevenmckell)
Steven McKell is an actor, content creator, and music lover from Scotland. He promotes body confidence through his content and has gained more than 80 million likes, demonstrating his deep-reaching audience. McKell helps companies master the art of TikTok and promotes brands in the entertainment industry. He also helps people and brands promote their music, media, and other content. McKell has become an influential figure in the TikTok entertainment industry.
Technology UK TikTok Creators
6. Effs Boateng (@effspablo)
A frontend developer and social media content producer, Effs Boateng has revolutionised the TikTok platform with his tech films. He covers several tech topics, including NFT, Virtual Reality, and bitcoin. He also writes on music, culture, and fashion, which contributes to his popularity. Effs’ interest in fundamental life questions makes his channel interesting to follow.
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7. Reme Nicole (@remenicole)
Reme Nicole is a TikTok sensation with a following of more than 150,000 followers. She creates content related to technology, lifestyle, and culture, which has seen her attain more than 5 million impressions a month. Notably, she has excelled in technology, TV, and app collaborations. Students and teens are the main audiences for Nicole’s videos.
8. Supersaf (@supersaf)
Supersaf is a TikTok creator that regularly posts content about technology. With more than 420,000 followers and more than 5.3 million likes, he is one of the leading TikTok influencers in technology. He discusses a variety of subjects, such as tech trends, product comparisons, and evaluations of new items. His big audience has enabled him to collaborate with big technology brands that wish to benefit from his deep audience reach.
Travel UK TikTok Creators
9. The Curious Pixie (@thecuriouspixie)
The Curious Pixie is run by Sima, a travel enthusiast from London. Her experiences and content on TikTok are dedicated to inspiring people to travel and experience what the world has to offer. As a result, her account has grown to more than 169,000 followers, receiving more than 3.5 million likes. She boasts 105K average views, an engagement rate of 8.10%, and a lucrative 21.52% video completion rate.
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10. Callum Ryan (@thatonecal)
Callum Ryan loves traveling and exploring new cultures and countries, which he shares through his TikTok account. His photographs and travel experiences have been captured on the internet’s leading travel and fashion pages. Callum Ryan is based in London but is obsessed with nature and its beautiful views worldwide. A completion rate of 34.52% makes him a great asset in your next campaign.
11. Dan (@dansundy)
Dan creates videos based on his own travel experience and sometimes posts comedy and travels money tips that have allowed him to accumulate many followers and views. @dansundy is one of the leading travel influencers in the United Kingdom.
Influencers in Belgium: Who to Follow in 2023
Are you looking for inspiration for your beauty routine, fashion sense, or just for some entertainment? Look no further than these top Belgian influencers who are making waves on social media.
12. Gaellegd – Beauty and Poker Enthusiast
Followers: 1.5 Million
Focus: Beauty, fashion, health, travel
Gaelle Garcia Diaz is not your average beauty vlogger. She embraces uniqueness and once shaved her head for charity to prove that bald can be beautiful. Gaelle also started her own cosmetics line called Martine Cosmetics, and now she is launching a new skincare line called Martine Skin in the spring of 2022. The skincare line is completely gender-neutral, vegan, and cruelty-free, and made in France. Besides beauty, Gaelle has a passion for poker and presents the most important competitions for PokerStars on the sidelines of the tournaments.
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13. Aurelievandaelen – Mother and Fashionista
Followers: 853K
Focus: Beauty, fashion, lifestyle, travel
Aurelie Van Daelen, or Lili as she is known to her followers, is a Belgian blogger, influencer, and YouTuber. Lili is a mother and loves to share her passion for beauty, fashion, lifestyle, and travel on her blog LILI. She also worked for a French television show on NRJ for six years. Lili’s most important job, however, is being a hardworking mother and fashionista for her six-year-old son, Pharell.
14. Vexx – Self-Taught Artist
Followers: 804K
Focus: Art
Vince Okerman, also known as Vexx, is a 23-year-old self-taught artist from Belgium. He creates energy-filled artwork and entertainingly shares his process on his YouTube channel, which has over 3 million subscribers. He started his page when he was only 16 years old and learned how to draw by watching YouTube, reading books, and practicing. Vince wants to perfect his doodle-style art and travel more to get inspiration from different places around the world.
15. Chloekitembo – Beauty and Music Creator
Followers: 515 K
Focus: Beauty, make-up, hair, and music
Chloé Kitembo is a 26-year-old beauty creator who started making make-up and wig tutorials out of boredom. Her tutorials became so popular that she turned it into a booming business. Chloé’s key to success is staying true to herself because that’s when people will admire you the most. In 2022, she released her first track called ‘Toléka’ as the start of her singing career, and she’s planning on releasing more music in the future.
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16. Onadventurewithdad – Family Humorist
Followers? 441K
Focus: Humor, family
Kenny Deuss is a dad who takes babysitting as the perfect opportunity to create hilarious photoshopped pictures of his two daughters Alix and Aster. The images were originally intended as a prank to give to his wife while she was at work, but they quickly went viral. A book by Kenny titled “On an adventure with dad: fatherhood is child’s play” will be released soon. His amusing illustrations and personal advice for (potential) fathers are mixed together in the book.
17. Aurelaskandaj
Followers: 392K
Focus: Fashion, beauty, travel
Aurela is a passionate photographer and model who has already worked with big names like Armani and Brazilian Bikini Shop. She loves exploring new cultures, traveling, and trying new foods. Plus, she’s recently engaged and planning her dream wedding! Aurelia wants to continue modeling and making YouTube videos, with the goal of posting more and switching things up with more outdoor videos.
18. Sharongrobben
Followers: 368K
Focus: Lifestyle, beauty
Sharon is a plus-size model and body positivity advocate who started her own project called ‘The Diversity Project’. It focuses not only on diversity in body types, but also mental health. Sharon wants to spread the message that everyone is beautiful in their own way, and she posts a lot of honest, unedited photos. Her dream is to travel the world and have more photoshoots abroad, as well as designing her own stylish clothing line for curvy women.
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19. Matthiasgeerts
Followers: 303K
Focus: Fashion, travel
Matthias is a young entrepreneur, blogger, and content creator who runs the blog Mattgstyle.com. He writes on everything that attracts guys, including travel and clothes. He believes that the clothes you wear are a reflection of who you are, and shares this passion on his Instagram, where he tries to inspire his followers. He’s also co-created a jewelry line called TAWO, with a focus on environmentally sustainable pieces. In 2021, Matthias started his career as a techno DJ and producer, performing in different clubs in Antwerp and Paris.
20. Talisalo
Followers: 316K
Focus: Fashion, lifestyle, family
Social media influencer Talisa runs the clothes website TotallyTwo with her closest pal. They’ve also published a book on becoming an influencer. She shares her daily routine on YouTube and Instagram with her boyfriend, and recently welcomed her baby boy Nox into the world, sharing her experience as a first-time mom.
21. Acid
Followers: 313K
Focus: Gaming, lifestyle
Nathan, better known as Acid, is one of the most popular YouTubers in Belgium, with over 400,000 subscribers. He started out making gaming videos but now posts a mix of comedic and lifestyle content. Nathan is not one to mince words, and that’s what makes him stand out. He recently dropped his first single, ‘Go, Acid!’, It had approximately 1.5 million streams in a month and was a big smash.
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22. Laurandnicolas – Travel Influencers
#Followers: 312K
Laura and Nicolas are Belgian influencers who left their life in Ghent to travel the world. They document their travels on Instagram and have a blog called ‘passport in one hand’ to help others plan their next trip. Their Instagram is full of breathtaking pictures of their travels that will inspire you to pack your bags and explore the world. Also, they operate a website called Casa and Shore where they provide prints of photographs they’ve taken across the globe, jewelry, and beach accessories.
23. Maliciadorable – Lifestyle and Humor Influencer
#Followers: 260K
Malicia is a popular TikTok influencer with 3 million followers. She makes funny sketch videos with her boyfriend Salva that will make you laugh out loud. Her Instagram is full of pictures of her fashionable fits and her positive attitude will definitely brighten your day.
24. Tianykirilove – Fashion and Lifestyle Influencer
#Followers: 193K
Tiany started as a host for different TV shows on JIMtv where she would present the latest fashion trends. She has collaborated with brands like Pinko and Lancôme and describes her style as always evolving, eclectic, and open-minded. Sustainability is also important to her. Her Instagram is a fashion lover’s dream, and you’ll definitely be inspired to try new trends.
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25. Ankatrien – Fashion and Beauty Influencer
#Followers: 181K
An-Katrien is the founder of Teacups and Dresses and loves blogging about fashion and beauty. She’s also passionate about home decoration and shares pictures of her funky closet and daily life with her family. She gained a lot of attention by being on Pink Ambition on Belgian television and has traveled all her life. Her blog and Instagram are full of outfit inspiration and her fun personality will make you want to follow her every day.
26. Nathalievandenberg – Fashion and Travel Influencer
#Followers: 156K
Nathalie loves mixing travel and fashion and has built up a nice audience on her blog, Curls and Bags, since 2012. Her Instagram is full of pictures of her outfits and travel experiences, and her vlogs show her followers a lot of her daily life. Her posts will inspire you to travel and explore the world while looking stylish.
These Belgian influencers have a unique approach to content creation that will inspire and influence you. From fashion to travel and humor to lifestyle, they cover it all. Make sure to follow them on social media to stay up to date with their latest adventures and trends.
